About Us

Industry intelligence for the people who move fresh produce

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Produce Pulse is an independent news publication covering the fresh produce industry in South Africa and the wider African export landscape.

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We report on the sectors that drive the industry: citrus, table grapes, pome and stone fruit, berries, subtropical fruit and vegetables, together with the logistics, cold chain, trade policy and market developments that determine whether good fruit reaches the right market in the right condition at the right price.

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Our readers are exporters, growers, packers, logistics providers and trade professionals. They need to know what is happening in their industry without wading through noise, so every article is written to be read quickly and acted on.

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Produce Pulse launched in 2026, built for the reading habits of a modern export industry: concise, sourced and focused on what matters to South African and African fresh produce.